March 2026
If you're evaluating CRM tools in 2026, Attio is probably on your shortlist. It's a well-designed product with strong AI features and a modern interface. We respect what they've built.
But pricing matters — especially for small and mid-size teams where every dollar compounds. Here's an honest comparison of what you get at each price point.
| Reactima Starter | Attio Plus | |
|---|---|---|
| Price | $15/month flat | $29/user/month |
| 5-person team cost | $15/month | $145/month |
| 10-person team cost | $15/month | $290/month |
| Seats | Unlimited | Unlimited |
| AI assistant | Included | Included |
| Automations | Included | Included |
The key difference: Reactima Starter is a flat rate. Attio Plus is per-user. For a solo founder, Attio's $29 vs Reactima's $15 is a $14 difference. For a 10-person team, it's $15 vs $290. That gap widens fast.
| Feature | Reactima Growth ($35/mo) | Attio Pro ($69/user/mo) |
|---|---|---|
| Records | 1M | 1M |
| SSO/SAML | Included | Included |
| Advanced workflows | Included | Included |
| 5-person team cost | $35/month | $345/month |
Attio has a more mature integration ecosystem — Gmail extension, Outlook sync, Segment, Mailchimp, Zapier, and native app marketplace. If you depend on a large integration catalog or need call intelligence and email sequences today, Attio is ahead.
Attio's reporting is also more advanced, with funnel reports, historical value tracking, and time-in-stage analysis. Reactima's reporting is functional but simpler.
Price, decisively. Flat-rate pricing means your CRM cost doesn't scale linearly with headcount.
Recruitment-specific workflows. Reactima was built for recruitment and talent teams. If that's your use case, the default objects, pipeline stages, and AI tagging are tuned for candidate workflows, not generic sales funnels.
Simplicity. Reactima is opinionated about keeping things simple. Fewer configuration options, faster onboarding, less time spent building the CRM and more time using it.
If you're a well-funded GTM team that needs a broad integration ecosystem and advanced reporting, Attio is a strong choice. If you're a recruitment agency, in-house talent team, or research-heavy sales team that wants a capable CRM without the per-seat tax, Reactima costs a fraction and does the job.