October 2026
If you're evaluating CRM tools in 2026, Attio is probably on your shortlist. It's a well-designed product with strong AI features and a modern interface. We respect what they've built.
But pricing matters — especially for small and mid-size teams where every dollar compounds. Here's an honest comparison of what you get at each price point. Reactima prices below are per user per month with annual billing; Attio prices are as published by Attio at the time of writing.
| Reactima Starter | Attio Plus | |
|---|---|---|
| Price | $15/user/month ($18 monthly) | $29/user/month |
| 5-person team cost | $75/month | $145/month |
| 10-person team cost | $150/month | $290/month |
| Seats | Unlimited | Unlimited |
| AI assistant | Included | Included |
| Automations | Included | Included |
Both are priced per user, so the gap grows with your team. Reactima Starter costs about half as much per seat as Attio Plus: for a 10-person team, that's $150 vs $290 a month.
| Feature | Reactima Growth ($35/user/mo) | Attio Pro ($69/user/mo) |
|---|---|---|
| Records | 1M | 1M |
| SSO/SAML | Included | Included |
| Advanced workflows | Included | Included |
| 5-person team cost | $175/month | $345/month |
Attio has a more mature integration ecosystem — Gmail extension, Outlook sync, Segment, Mailchimp, Zapier, and native app marketplace. If you depend on a large integration catalog or need call intelligence today, Attio is ahead.
Attio's reporting is also more advanced, with funnel reports, historical value tracking, and time-in-stage analysis. Reactima's reporting is functional but simpler.
Price per seat. Reactima Starter and Growth each cost about half of Attio's comparable plan per user.
AI tagging that keeps records tidy. Ask AI suggests industry, role, seniority and engagement tags on your contacts and companies. You review and change them as you like, and search and reporting stay useful without manual data entry.
Simplicity. Reactima is opinionated about keeping things simple. Fewer configuration options, faster onboarding, less time spent building the CRM and more time using it.
If you're a well-funded GTM team that needs a broad integration ecosystem and advanced reporting, Attio is a strong choice. If you're a sales team, founder, agency or business-development team that wants your leads, deals and activity organized in a capable CRM at about half the per-seat price, Reactima does the job. See pricing for the full plan details.